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您的位置:皇冠体育在线 -> 行业动态 -> 家具的6种卖点,用好才能大卖!

家具的6种卖点,用好才能大卖!


皇冠体育在线“SANLIUQIYEMAICHANPIN,ERLIUQIYEMAIFUWU,YILIUQIYEMAIBIAOZHUN”。BAGENGSHENCENGDEMAIDIANXUYAOWOMENQUWAJUE。WANGWANGBIYIBANMAIDIANGENGNENGDADONGXIAOFEIZHE,YINWEIRENYOUGANXINGDEYIMIAN,RONGYIBEIYIXIEGUSHIHEXUSHUSUODADONG。

JIAJUCHANPINDEYIBANMAIDIAN

皇冠体育在线YIBANMAIDIANSHIZHICHANPINBENSHENSUOJUYOUDEYOUSHI。ZHIYAOCHANGJIAJIANGJIEXIANGXI,JINGXIAOSHANGLAOJIZAIXIN,YIBANZHEIXIEMAIDIANNENGHENRONGYIZHANGWO,ZHIXUYAOZAIGUKEMIANQIANLIUCHANG、QINGXIDESHUOCHULAIJIUKEYILE。

1.CAILIAOMAIDIAN

CAILIAOMAIDIANSHIZHIMOUZHONGJIAJUZAIYONGCAISHANGSUOJUYOUDEYOUSHI。XIANZAICAILIAOXIANGDUILAIBINGBUSHIHENFUZA,ZHUYAODECAIZHIZHIYOUJIZHONG,DANYAOJIZHUQISHUYOUSHULIE。RU:HONGMUBISHIMUGAODANGBINGANGGUI;SHIMUJIAJUBITIEMUPIJIAJUYOUYOUSHI;TIEMUPIJIAJUYOUBIBANSHIJIAJUYOUYOUSHI。ZAIBANSHIJIAJUZHONG,SANJUQINGANBANBIZHONGXIANBANYOUYOUSHI,ZHONGXIANBANJIAJUYOUBIBAOHUABANJIAJUYOUYOUSHI。JUTIQILAI,HONGMUZHONGYOUFENHUALIMU、ZITANMUDENGJIZHONG;SHIMUZHONGYONGDEDUODEYOUYOUSHUIQULIU、ZHAOMU、SONGMUDENG;BANCAIZHONGANJIAQUANDEHANLIANGYOUFENWEIE0、E1、E2DENGJIZHONG。DAOGOUYUANYINGZHANGWOYIDINGDECAILIAOZHISHI,ZAIJIANGJIEQILAICAIYOULIYOUJU,BINGNENGCHONGFENTUIXIAOZIJIDEJIAJU。

皇冠体育在线YIBANDEMAIDIANRONGYIZHANGWO,DANSHENCENGCIDEMAIDIANXUYONGXINZHUOMO。

2.结构卖点
结构卖点,实际上涉及到设计。 好的设计,应同时具有实用性和美观性,实用性实际上是让消费者用得更放心、更方便,如布艺沙发,应便于拆装清洗;而有些椅子、桌子的脚应设计得粗大厚重,增强了其稳定性。记者曾看见一款家具,打开是沙发,合起来又是台桌,设计非常巧妙。除此之外,美观的设计也是能吸引消费者的,但这方向导购员发挥的余地不大,因为顾客的审美观不一样,喜欢与不喜欢旁人难以左右。

皇冠体育在线SHENCENGCIDEMAIDIANTUIXIAODEDANG,ZUINENGDADONGXIAOFEIZHE。

3.JIAGEMAIDIAN

MUQIANLAIKAN,JIAGEZAIJINGZHENGZHONGFEICHANGZHONGYAO。ZAIDAXINGMAICHANGZHONG,TONGLEICHANPINWANGWANGJIZHONGZAIYIQI,QIJIAGEYECHABUDUO。WEILEDUOMAIHUO,JIAGEZHANCHANGCHANGBUKEBIMIAN,DANJIAGEZHANSHIYIBINGSHUANGRENJIAN,NIJIANGBIERENYEJIANG,NIJIANGDEDUOLIRUNJIUBO,ERQIEJIANGXIALAIBURONGYIZAISHENGSHANGQU,SUOYISHUO,ZHEIGEJIAGEMAIDIANYINGSHENZHONGYIXIE,ERQIEYEYAOYUCHANGJIADEYOUHUIZHENGCELIANXIQILAI。

4.PEIJIANMAIDIAN

PEIJIANYIBANZHIJIAJUSHANGDEWUJINJIAN,RUGUOZHEISHIJINKOUDEHUOYOUZHUMINGWUJINQIYESHENGCHANDE,TONGYANGKEYICHENGWEIYIDAMAIDIAN。ERQIESHANGXINYUEMUDEPEIJIANYENENGRANGJIAJUZENGHUI,TONGYANGNENGDADONGXIAOFEIZHE。

5.GONGYIMAIDIAN

皇冠体育在线XINDEGONGYINENGSHICHANPINDEPINZHIGENGJIAYOULIANG。ZAIMOUXIESHIHOU,GONGYIDEXIANJINNENGJUEDINGCHANPINDANGCI。JULEJIE,XIAOFEIZHEYIBANBUTAINENGFENQINGGONGYIDEYOULIE,ZHEIXUYAODAOGOUYUANXIANGXIJIESHAO,RANGQIDUICHANPINZENGQIANGXINXIN。

6.FUWUMAIDIAN

皇冠体育在线ZAIFUWUZHONG,SHOUHOUFUWUZUIZHONGYAO,XIANZAIXUDUOSHANGJIADOUNENGCHENGNUOSHOUHOUYIGEYUEBAOHUAN。DANYOUXIEZHUANMAIDIANHAINENGEWAICHENGNUOSHOUHOUSHUNIANBAOXIU,ZHEIWUYIYERANGXIAOFEIZHEDAWEIFANGXIN。SHENZHIYOUXIEJIAJUSHANGJIATUICHULEZULINJIAJUDEFUWU,ZHEIWANGWANGSHIBANGONGJIAJUHEERTONG、QINGSHAONIANJIAJU,ZHEIYIFANGMIANYESHOUDAOLEXIAOFEIZHEDEZHUIBANG。

RENHEJIAJUDOUYOUMAIDIAN,GUANJIANZAIYURUHEQUWAJUE。

JIAJUCHANPINDESHENCENGMAIDIAN

皇冠体育在线YIBANMAIDIANDAOGOUYUANRONGYIZHANGWO,YERONGYIJIANGJIE,XIAOFEIZHEZHEIFANGMIANYERONGYILIJIE。DAN“SANLIUQIYEMAICHANPIN,ERLIUQIYEMAIFUWU,SANLIUQIYEMAIBIAOZHUN”。ZHIBACHANPINBENSHENDEYOUSHIJIANGCHULAIZHISHIJINLEBENFEN,ZUOWEIRIYONGPINHEYISHUPINXIANGJIEHEDEJIAJU,HAIYOUGENGSHENCENGDEMAIDIANXUYAOWOMENQUWAJUE。RUGUOZHEIFANGMIANZUODEHAO,WANGWANGBIYIBANMAIDIANGENGNENGDADONGXIAOFEIZHE,YINWEIRENYOUGANXINGDEYIMIAN,RONGYIBEIYIXIEGUSHIHEXUSHUSUODADONG。

1.RENWENMAIDIAN

XIANZAISHIGECHUANGYIDESHIDAI,WOMENZHIYAOFUYUCHANPINMOUZHONGXINDEWENHUAXINDEGAINIAN,QIFUJIAZHIBIANNENGDEDAOHENDADETISHENG。DAJIADOUZHIDAO,MAISHUCAIJIANGWUGONGHAI、MAISHUIGUOJIANGMEIRONG、MAIFANGZIJIANGYUMINGRENTONGZHU,MAISHOUJIJIANGSHENFEN,MAINAIFENJIANGTIANCAI,DENGDENG,BUYIERZU。

皇冠体育在线SHANGPINZHIWAIDEKAIFAJIHUCHENGWEIYIZHONGXINDESHISHANG、YIZHONGXINDECHAOLIU。WOMENDUIJIAJUZAIWENHUAMAIDIANDEWAJUE,TONGYANGYENENGQIDAOLIANGHAOXIAOGUO。RUYIXIEJIAJUQUMING“JIANQIAO”、“HAIMINGWEI”、“MENGNALISHA”、“DA?FENQI”、“SANWEISHUWU”、“ERTONGTIANDI”DENGDENG,NENGYINFAXIAOFEIZHEHENDUODEXIAXIANG,SHIXIAOFEIZHECHANSHENGGOUMAIDECHONGDONG。

2.心理卖点
消费者买家具如果能满足自己的心理预期,就会豪不犹豫的下单。随着中国经济的高速发展,中产阶级这个群体越来越大,这部分人有文化,在社会上也有地位,经济上也比较雄厚,对消费品档次自然要求很高。

皇冠体育在线YIXIEGUDIANFENGGEDE、OUMEIFENGGE、TIANYUANFENGGEDENGJIAJU,WULUNCONGJIAGESHANG、PINPAISHI、KUANSHISHANGDOUNENGTIXIANCHUYIZHONGSHEHUA、GAOYAHECHENGJIUGAN。ZHEIXIEJIAJUZHENGTOUHELEZHONGCHANJIEJIZHEIBUFENRENDEKOUWEI,TAMENDUICIQINGYOUDUZHONG。

皇冠体育在线ZAIBIRUZAIYIXIEGAOYIMINCHENGSHI,XIAOFEIZHEWANGWANGMEIDASUANZAICIZHANGZHUYIBEIZI,TAMENDUIJIAJUDEYAOQIUJIUSHISHIYONGXINGQIANG,ERQIEJIAGESUQIUPIANDI,ZHEILEIRENWANGWANGDUIZHONGDIDANGDEBANSHIJIAJUFEICHANGQINGLAI,JISHISHANG,YEBUGUIZHONG。

DUIYUERTONG、QINGSHAONIANJIAJU,DAHUANBAOPAIWANGWANGNENGQUDEQIXIAO,ZHONGGUODEFUMUDUIHAIZITEBIENENGHUAQIAN,HUANBAOXINGDEJIAJUZIJICHENGLESHOUXUAN,GUIYIDIANYEYOURENMAIZHANG。YINCI,ZHENDUIBUTONGDEQUNTI,YINGQIANGDIAOBUTONGDECHANPINTESE,YIMANZUTAMENDEXINLISUQIU,DANGRAN,ZHEIZHONGQIANGDIAOYINGGAISHISHISHIQIUSHIDE。

3.RENXINGHUAMAIDIAN

JIAJUBINGBUSHIYIZHONGLENGBINGBINGDERIYONGPIN,TATONGYANGKEYIYURENJIAOLIU,YURENGOUTONG,BINGRONGQIAXIANGCHU。DANGNIYONGDIANNAOSHANGWANGSHI,DIANNAOZHUOZHUOMIANGUANGHUAZHENGJIE、ZHUOBIANDEXIANTIAOYOUMEISHUSHI、YIZIJINTUIZIRUSHI,ZHEITONGYANGSHIYIZHONGXIANGSHOU。 JIANGLEISIZHEIZHONGRENXINGHUADEMAIDIANXIANGDIANYINGJINGTOUYIYANGXIANGXIAOFEIZHEJIANGSHU,HUIQIANGLIEDIDADONGTAMENDEXIN,YIDANMAIMAIZIRANHUIBUZAIHUAXIA。

4.MINGRENXIAOYINGMAIDIAN

皇冠体育在线XIANZAIXUDUOJIAJUQIYEDOUQINGYIXIESHEHUIMINGRENDAIYANDAGUANGGAO,ZHEITONGYANGYEKEYICHENGWEIYIDAMAIDIAN。MINGRENYOUYONGDUN,ZIRANHUICHANSHENGMINGRENXIAOYING。“MINGRENXIHUANZHEIKUANJIAJU,YINGGAIBUCUODE,WOXIANGXINTA”,XUDUOXIAOFEIZHEDOUYOUZHEIYANGDEXINLI。TONGLI,RUGUONAWEIMINGRENZAIGOUMAIBENJIAJUSHINENGZHUAPAIXIALAI,XUANGUAZAIQIANGSHANGTONGYANGNENGQIDAOGUANGGAODEXIAOYING,DAIDONGJIAJUDEXIAOSHOU。

皇冠体育在线KEYISHUO,RENHEYIKUANJIAJU,ZONGYOUYIXIEMAIDIAN,HUODUOHUOSHAO,HUODAHUOXIAO,GUANJIANZAIYUDAOGOUYUANRUHEWAJUEZHEIXIEMAIDIANBINGYINRENERYITUIXIAOZHEIXIEMAIDIAN,WAJUESHIQIANTI,TUIXIAOSHISHOUDUAN,LIANGZHEXIANGFUXIANGCHENG,CAINENGZHENZHENGRANGSHENGYIHUOBAOQILAI。

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